Social Media | Adobe After Effects + Premiere

Social Culture Creative is a social media agency with a variety of clients from coast to coast, including restaurants, small businesses, clubs/organizations, and more.

EDITOR’S NOTE

This was a part-time role where all client videos were sent to me for editing. This meant clear communication and implementation of client feedback was vital in completing videos by specified deadlines, that both the agency and client were satisfied with.

While editing, it was crucial to follow all brand standards for each individual client, as well as ensure the pacing and feel of each video fit each brand’s voice. Each client’s voice varied greatly.

For example, True Food Kitchen is a restaurant chain “rooted in nutrition with a commitment to celebrating whole, real ingredients”, while The Boardroom is a “refined cocktail lounge dubbed as a private meeting space during the day and an alluring speakeasy at night”.

While both fall within the food service industry, True Food Kitchen has an organic, natural, and youthful feel, while The Boardroom has a swanky, moody, and sophisticated feel. This is reflected in the editing choices I made; the shots used for True Food feature lots of movement, and the pacing is quick, fluid, and upbeat with minimal effects. The Boardroom features more effects, harsher cuts, and a slower pace.

Time management was also crucial in this role, as I was editing 25+ videos every week. The organization I used within my projects allowed me to work at a quick pace and keep things moving.