Just Call Me Shirley
Social Media | Adobe After Effects + Premiere
Just Call Me Shirley is shaking up the adult beverage industry with both their alcoholic and non-alcoholic canned Shirley Temples.
These promotional videos were created from scratch using primarily Adobe After Effects and shared on social media.
A majority of these videos were created using primarily the can mockups below
EDITOR’S NOTE
These promotional videos were incredibly fun to make, in part due to the branding for the beverages. I wanted them to be fun, fresh, and funky to reflect the youthfulness of the brand as well as make them stand out from competitors.
While I had many ideas, I was somewhat limited in what I could do since I only had branded elements (icons, drawings, logos) and the flat lay can wrap images to work with. I decided to go the route of creating 3D can elements in After Effects so that I could animate them to the beat of trending music - the CC Cylinder effect became my best friend!
I intentionally kept the videos fast-paced and visually driven, allowing the branding to speak for itself.
