Social Media + Commercial | Adobe After Effects + Premiere

Halomere is a supplement that helps manage A1C and cholesterol, boosts energy levels, and improves joint health. This series of promos were created to reach seniors and athletes, both of whom the product is created for.

These videos were created primarily within After Effects and shared on social media, used on the Halomere website, and aired as TV ads. The 3D bottle and pill renders were done by another artist.

EDITOR’S NOTE

Being a relatively new product hitting the market, it was important that I established a strong sense of trust between the consumer and the product through these videos. I also wanted to make sure they were upbeat and energetic since the pill itself helps provide energy and improves things like joint health and mobility.

I established a sense of trust through thoughtful shot selection, utilizing moments from the speakers where they felt the most genuine and connected to the product. I also made sure to include visual queues of what was being said through on-screen text, emphasizing the data and facts being highlighted throughout the videos.

To keep the pacing and energy high I utilized quick cuts, not lingering on any one thing for too long. I also implemented various movements within the on-screen text to keep things dynamic and visually interesting, not leaving too much dead space for viewers to get distracted by.

When it came to the TV ads, I wanted to keep the same above elements, but tone them down just a bit since they would be viewed on a much larger screen than a cell phone. This meant slower cuts and less movement within animations.